The product
Ethibe is a financial app built around communities. A community sets its own rules for money, and its members get a savings account with a debit card, lending between members, a shared money pool, a rotating savings club and financial education that follows the community's values.
Before the app launched, Ethibe needed a site that explained the idea, showed sample communities and collected interest. I built that site on my own in August 2022.
The home page hero, with the early access button.
What I built
A React single-page site with three routes: the home page, a communities list and a page for each community
Six home page sections, each with a desktop and a mobile layout
Reusable pieces: community cards, feature cards in three colour variants, a coming-soon block with the store badges, and a modal
Firebase Hosting with a catch-all rewrite, so a shared community link opens the right page
One feature per card
The home page explains the product one feature at a time: the community savings account, lending between members, the members' money pool, financial education, the money club and financial instruments. Each card pairs a short paragraph with its illustration, and the cards sit in a grid that drops to one column on a phone.
The savings account, lending and money pool cards.
Financial education, the money club and financial instruments.
Communities from data
The communities page renders its cards from a data file, followed by an "Add your community" card. The three samples show how wide the idea goes: a fan club around a podcast host, a fan community around a founder, and a mosque that wants finance in line with its faith. Each card links to its own page with the community's logo, what it is for, its member count, and the four things Ethibe supports for it, written in that community's name.
The three sample communities, plus a card to suggest your own.
The Joe Rogan Money Club page. Every feature card names the community it belongs to.
Collecting interest before launch
There was no app to download yet, so every call to action opens the same modal. It offers three routes: get notified at launch, suggest a community, or talk to the team about investing. Each one opens a form, so the team could collect leads without a backend.
The early access modal.
On a phone
The hero, a feature card and the communities list on a phone.